E-payment and cybersecurity, the new challenges of Tourism 3.0

  • Magnolia, together with their partner Vector ITC Group, have organized in Mallorca the meeting “Digital Challenges of the Travel and Tourism Sector in Digital Transformation” to address the challenges of the sector.
  • During the first half of 2016, public bodies received 4 times more attacks than in the previous year.
  • On average, a cyberattack takes 170 days to detect, and it takes 45 days to fix it.
  • User experience and new technologies are increasingly important for tourism. However, this sector is in a process of finding solutions to the digital challenges that arise, among which are the prevention and anticipation of cyberattacks and the application of cutting-edge technologies such as mobile payment gateways.

All these issues were addressed in the meeting “Digital Challenges of the Travel and Tourism Sector”, organized by Magnolia together with its partner Vector ITC Group. The event, which took place in Mallorca, one of the main tourist destinations in Spain, has featured professionals in the sector who have shared their knowledge and experiences in dealing with the process of digital transformation.

Iván Lastra Quintana, head of security at Vector ITC Group, explained how the tourism sector is threatened by cyberattacks, one of the most affected due mainly to its large profits ($340 billion in online bookings) and to the amount of relevant information that is handled (personal data, bank accounts, etc.).

Hotels, the main target of cybercriminals

In addition, as detailed by Vector ITC Group’s head of security,

“The most common crime is the theft of information at the time of payment. In this sense, the main victims are the hotels, since the fake offers account for 40% of the frauds”.

Iván Lastra also wanted to highlight the importance of raising awareness among companies of the great risks, “key to building an efficient cybersecurity strategy”.

According to Panda Security’s Jorge Pagés Nicolás, during the first half of 2016, public bodies received four times as many attacks as they did in the previous year.

“On average, a cyberattack takes 170 days to detect, and it takes 45 days to fix it”

However, despite claiming more awareness, cybersecurity is growing exponentially in our country, where an investment ceiling of 1 billion euros is expected in 2019. It must also integrate a teaching component, since there are alarming data such as that 20% of the IT managers of large Spanish companies do not know the term “ransomware”, or that 23% of the network equipment used by companies is discontinued.

Mobile pay bet

The second objective of tourism companies is to implement mobile payment gateways in the different websites of the sector. Joaquín Diaz Teran, Sales Manager of engineering, commented during the days that 48% millennials use mobile means of payments. Given that these are the new generations, the adoption of these methods as an alternative means of payment seems inevitable.

On the other hand, Juan Carlos Ramis, project manager at Vector ITC Group, explained in his presentation the success story made for TUI.

“The development of a responsive web (B2C) for TUI Destination Services allows them to have a common solution for all their customers, regardless of the country where they operate” he said.

The main objective of the website is to provide service at each stage of the customer experience throughout the holiday process: planning, accommodation, transportation, activities, return, etc.

“The idea is to make life easier for the user, and that from their mobile phone, and at any time, they can book excursions or purchase different products or services” commented Marisa Huaynalaya Peralta, Head of Digital Solutions at TUI Group.

The meeting was also attended by the executive president of the hotel federation of Mallorca, Inmaculada Benito, who stressed the importance of these days in order to build innovative customer experiences. However, he encouraged those present to bet on digital transformation because “technology generates value and the traveler demands 24-hour attention” he concluded.